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I don't see a business need here. The business of Ticketmaster is to sell tickets. As long as there is no fraud/scalping involved, they have no need to know who
by theamk 3y ago
I don't see a business need here. The business of Ticketmaster is to sell tickets. As long as there is no fraud/scalping involved, they have no need to know who is going to be using them.
I can maybe grudgingly agree that the info on actual purchasers might be useful to design better site.. but you don't need to track your customers long term to see A/B test results. And the other people are clearly out of scope, since they don't actually use the website and thus do not care about it.
- jherico 3y agothe dream of every ticket seller is to extract as much money as each ticket user is willing to pay. knowing who's getting tickets means more opportunities for differential pricing.
- kjkjadksj 3y agoConcerts aren't like most other goods though. You have to be available on that date and the price needs to seem fair to you. Maybe you'd pay more for one concert vs another even if you can afford it either way. Maybe depending on the venue the cheap seats might not be that bad. All sorts of confounding variables are afoot even if you know joe shmoe likes Billy Eilish and makes 50k a year.