The number one reason blogs do this is because of links, which are very hard to build. Actually, these days nobody gives a flying fuck about linking to anyone e

The number one reason blogs do this is because of links, which are very hard to build. Actually, these days nobody gives a flying fuck about linking to anyone else’s site anymore and Google knows this. They’ve openly stated that they want to devalue backlinks as a ranking metric. So, what is the alternative? You plaster the page with an eBooks-worth of content because that satisfies Googles EAT (something something topical authority) signals. It’s that simple. In many ways you can steer Googles results in a direction but developers are too lazy to make a /link section on their blog and save a bookmark once in a while. It actually helps the people whose content you like and it costs you absolutely nothing.