They broke it intentionally for money. The second they paid people to game their search engine (ie adsense), the entire thing was on the road to uselessness.

They broke it intentionally for money. The second they paid people to game their search engine (ie adsense), the entire thing was on the road to uselessness. There always would have been that incentive, but Google turbocharged it, with $33B of incentive in 2022.