Are these moderators powerful, shady media moguls like Rupert Murdoch? Or are they naive chumps with too much time on their hands, tricked into doing free lab

Are these moderators powerful, shady media moguls like Rupert Murdoch? Or are they naive chumps with too much time on their hands, tricked into doing free labour for a big corporation that actively disdains them? I always thought the people manipulating opinion on social media were using bot accounts, rather than moderator positions.