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>Unpaid you are doing it wrong. You 'curate' in favor of your advertisers. /r/eatcheapandhealthy has some relationship with Leanne Brown. They let that websit

>Unpaid you are doing it wrong. You 'curate' in favor of your advertisers. /r/eatcheapandhealthy has some relationship with Leanne Brown. They let that website's marketers astroturf + they link on the sidebar. On the bright side, HN doesn't hide that they have perverse incentives, they just pretend that astroturfing doesnt exist.

kelipso 3y ago
Yeah, you have an audience primed for buying your product, plus the fairly gullible nature of your audience who tend to believe whatever is posted in the comments, it's ideal for advertisers and they're certainly taking advantage. But it doesn't look like reddit is benefiting from any of this. Contrast this to facebook, which has managed to squeeze money from advertisers under a somewhat similar setting.
- mcpackieh 3y ago
  > Yeah, you have an audience primed for buying your product, plus the fairly gullible nature of your audience who tend to believe whatever is posted in the comments, it's ideal for advertisers and they're certainly taking advantage. This is why I laugh when people say they include site:reddit.com in their web searches for product reviews. You may as well read amazon reviews; what you're seeing is very likely curated by somebody with a commercial interest in the thing. > But it doesn't look like reddit is benefiting from any of this. Contrast this to facebook, which has managed to squeeze money from advertisers under a somewhat similar setting. This has always been reddit's biggest problem; it's cheaper and more effective to astroturf or buy moderators than to buy ads from reddit. Companies that buy ads from reddit are chumps, they should be taking over subreddits instead. The rate of return is far superior.
  - paulmd 3y ago
    > This is why I laugh when people say they include site:reddit.com in their web searches for product reviews when SEO became gamed and the signal filtering was transferred to reddit, it became inevitable that eventually Reddit Optimization would occur for commerce as well. It's like trying to stomp down on sneakerheads scalping sneakers/GPUs/etc, or fighting hackers in an online game - you have to treat it as a process, not a victory that can be won with a single move, because everytime you make a move they're going to come up with a new strategy to get around it. What matters is that you keep coming up with counterstrategies for those.

kelipso 3y ago

Yeah, you have an audience primed for buying your product, plus the fairly gullible nature of your audience who tend to believe whatever is posted in the comments, it's ideal for advertisers and they're certainly taking advantage. But it doesn't look like reddit is benefiting from any of this. Contrast this to facebook, which has managed to squeeze money from advertisers under a somewhat similar setting.

mcpackieh 3y ago
> Yeah, you have an audience primed for buying your product, plus the fairly gullible nature of your audience who tend to believe whatever is posted in the comments, it's ideal for advertisers and they're certainly taking advantage. This is why I laugh when people say they include site:reddit.com in their web searches for product reviews. You may as well read amazon reviews; what you're seeing is very likely curated by somebody with a commercial interest in the thing. > But it doesn't look like reddit is benefiting from any of this. Contrast this to facebook, which has managed to squeeze money from advertisers under a somewhat similar setting. This has always been reddit's biggest problem; it's cheaper and more effective to astroturf or buy moderators than to buy ads from reddit. Companies that buy ads from reddit are chumps, they should be taking over subreddits instead. The rate of return is far superior.
- paulmd 3y ago
  > This is why I laugh when people say they include site:reddit.com in their web searches for product reviews when SEO became gamed and the signal filtering was transferred to reddit, it became inevitable that eventually Reddit Optimization would occur for commerce as well. It's like trying to stomp down on sneakerheads scalping sneakers/GPUs/etc, or fighting hackers in an online game - you have to treat it as a process, not a victory that can be won with a single move, because everytime you make a move they're going to come up with a new strategy to get around it. What matters is that you keep coming up with counterstrategies for those.