My Amazon shopping experience works like this. Find products I'm interested in using their search. This is harder than it sounds, because Amazon's search is ho

My Amazon shopping experience works like this. Find products I'm interested in using their search. This is harder than it sounds, because Amazon's search is horrible. Filter results by aggregate user ratings. Only consider anything 4.5 stars or higher. In rare cases when product is more niche or I know people have unrealistic expectations and leave reviews like: "coffee maker didn't brush my teeth, 1 star" I make an exception. Filter remaining products by number of orders. Products with high aggregate rating and lots of orders are far more likely to be better. Then after all that read a few of the negative reviews to see if there are any systemic flaws, e.g. poor hinges that give out quickly. Then I pick the cheapest product out of the remaining ones. Usually...unless, like a good consumer, I'm addicted to a particular brand.