Netflix had to raise prices eventually, I wonder if they will have to do it again in the future to stay in business. Their licencing fees went from ~200 million

Netflix had to raise prices eventually, I wonder if they will have to do it again in the future to stay in business. Their licencing fees went from ~200 million in 2010 to ~2 BILLION in 2012. They must raise prices somewhere along the line. $10 a month is a hell of a deal for all you can watch movies. This is the price of 2 trips to McDonalds. They have to charge more somewhere due to their skyrocketing license renegotiation costs the studios are charging. And they can charge this, because there is a demand for their content.