Maybe like an appliance, like a toaster? Minimal maintenance, easy to get started out of the box, and just enough friction to tempt competition. A video call,

Maybe like an appliance, like a toaster? Minimal maintenance, easy to get started out of the box, and just enough friction to tempt competition. A video call, an extra latop, guidance as straightforward as installing a web browser--but now 140 chars (or video from camera) go to that self-hosted server.