Sounds like Google+ in a way, they limited it to invite only for a long time which caused a lot of the second wave users to get fed up, only for the low interes

Sounds like Google+ in a way, they limited it to invite only for a long time which caused a lot of the second wave users to get fed up, only for the low interest on actually opening it up causing Google to feel the need to ram it down everyone's throat, and both periods contributed to its negative perception.