Local news stations are one of the last bastions of investigative journalism, (generally) reliable and actionable information, and platforms for local non-profi

Local news stations are one of the last bastions of investigative journalism, (generally) reliable and actionable information, and platforms for local non-profits. They're a net benefit to a community, and they only maintain that capacity through promotion. There are a lot of medical devices that help people with relatively minor or uncommon issues. Even doctors don’t always know about them. The companies that make them can’t usually afford to advertise on larger platforms, but they target ads to try and reach those affected. Local consumer-facing businesses in general need local advertising to survive. This works better for some industries than others, but keeping a competitive space healthy requires some assistance getting a newer/smaller competitor’s message out.