Ok so you want to find out about new products or services from other customers. So how do those other customers find out about the product? At some point there

Ok so you want to find out about new products or services from other customers. So how do those other customers find out about the product? At some point there are no customers or so few that you never run into one of these customers. So what does a small company do at the stage where they have no word of mouth? Imagine if it were your business for a second, you’ve created a new website or a new physical product and you want to get more customers or users, what do you do? It’s not going to sell itself if nobody knows it exists no matter how good it is.