I think it's correlated to the failure of search engines. There is no way to discover content anymore, long gone are the days where some expert's blog would a

I think it's correlated to the failure of search engines. There is no way to discover content anymore, long gone are the days where some expert's blog would appear prominently when searching a topic. Now all the results are people trying to sell you something. Reddit has replaced google (more or less) for a lot of people. The only functional search engine nowadays is marginalia.