This is either a sad reflection on society, or awesome sarcasm. (Hoping for the latter, but have you seen society lately?) The need comes first. If I have a n

This is either a sad reflection on society, or awesome sarcasm. (Hoping for the latter, but have you seen society lately?) The need comes first. If I have a need, I (re)search for solutions. The ad does not create the need. Ads still work. They can generate a want, but if I never see the ad, I'll live happily on in blissful ignorance. Building awareness is important for new products. Heck, I might like them. Not complaining about ads in general, just the ones that try to get between me and what I really want my to do. The ones that try to make my attention non-optional. Those must die a fiery death.