I would argue most voters aren’t conservative or liberal. They tend to independently evaluate topics and come to an opinion regardless if it aligns to the left

I would argue most voters aren’t conservative or liberal. They tend to independently evaluate topics and come to an opinion regardless if it aligns to the left or right. So overall, they are kind of in the middle. And beyond that, most are politically apathetic, only care about local issues and can be swayed either way depending on circumstances and messaging. What the media covers is the 5% of voters and politicians at the fringe because it gets clicks and sells ads.