Well this right here is the penultimate act in the death of Twitter. They've taken the principle place Twitter can monetize it's usage - users who don't have Tw

Well this right here is the penultimate act in the death of Twitter. They've taken the principle place Twitter can monetize it's usage - users who don't have Twitter accounts but are linked to Twitter content - and removed the ability to show ads to them in favor of trying to get account sign ups. The final act will be when they kill Twitter embeds on the basis of too many people are now viewing Tweets but not signing up for Twitter. Literally doing the latter thing - killing embeds - would've been a more sensible decision.