Advertisement meant to inform is valuable. However, almost all advertising is meant to bewilder. Advertising and marketing executives spend all their time thin

Advertisement meant to inform is valuable. However, almost all advertising is meant to bewilder. Advertising and marketing executives spend all their time thinking up ways to say things that are technically true if construed in the most torturous way possible while implying something else. That is a pure intent to confuse and bewilder and is the lifeblood of the industry. We can fix this by requiring advertising to inform. Any implication that overstates your product should be false advertising. The test is simple, if your lawyer says: “Well technically…” you lose. You must be truthful, clear, and spend all of your time thinking about how a customer might misinterpret what you say over-positively and nip that in the bud. Obviously, this depends on the target demographic, and the expected viewers who might act on the ad, but the details seem solvable once you approach it from the stated concept. Advertising should inform, anything else should be the crime of false advertising.