100% agreed. If content is provided for free along side content (ads) that the site wants me to view for their own reasons, I'm under no obligation to view the

100% agreed. If content is provided for free along side content (ads) that the site wants me to view for their own reasons, I'm under no obligation to view the content they want me to view. If the site needs me to view content in a specific sequence, then they need to deliver it as such. Otherwise, I'll ignore (technically block) any content other than that in which I'm interested.