An un-targeted email blast isn't a great way to build a relationship - but a message sent to a specific segment of your audience might be just as effective as a

An un-targeted email blast isn't a great way to build a relationship - but a message sent to a specific segment of your audience might be just as effective as a message sent to a single person. Founders are constantly making tradeoffs - I'm advocating for trading a little personalization (sending to a group instead of to an individual) for a lot of time savings (sending one message through MailChimp instead of sending a personal message to each person on your list). Yes, you should have a personal relationship with your investors - but sending all your potential investors the same "progress update" is just as relationship-building as sending that progress update to one potential investor at a time.