3 ms·

Which part?

• jaequery 15y ago
  for me, it's really just the whole terminology of the CRM. think it just over complicates what it really is. i guess my question comes down to, does Twitter/FB also fit in to the realm of CRMs? i see a lot of startups now use Twitter/FB as the main communication line w/ their userbase.
  • coopr 15y ago
    If your users uses Twitter and Facebook as a primary communications channel, then "going to where they are" is a good strategy. However, if they aren't already there, then focusing on Twitter/Facebook will cause you to miss many users. Also, as a startup you have multiple audiences - your users might be on FB/Twitter, but I doubt your investors are (to the same extent) - you must match the communications channel with the audience's existing preferences and behavior - they won't switch channels just to hear from you ; )