I’m personally conflicted about these. On one hand, having launched products before, it’s difficult to get those first reviews because even if the public percep

I’m personally conflicted about these. On one hand, having launched products before, it’s difficult to get those first reviews because even if the public perception of reviews is poor, they still hold a lot of weight in terms purchasing decisions. As such, it’s easy to send off a few free products and hope they will review them well. As a consumer, however, I’m always skeptical of products with less than 20 or so reviews that are all 5 stars and the text of the reviews have no real substance. There is an opportunity here (and I’m not sure what it looks like) to get products in the hands of people who will be incentivized to review honestly because the maker of the product actually wants to earn organic, positive reviews and will take the issues noted by reviewers seriously for improving upon the product.