Does apple's foray into being a financial institution that can lend not already undercut the Goldman venture by being a lender(Apple Financial LLC ) and owning

Does apple's foray into being a financial institution that can lend not already undercut the Goldman venture by being a lender(Apple Financial LLC ) and owning the PoS for the transaction via the iPhone? In other words why did goldman not sue apple(or think it should have put that in the contract)? 1. I thought their Apple Financial LLC is now a lender that gets to keep all the interchange fees from transactions on its own Digital wallet. This means users don't have to keep a 3rd party CC and Apple can lend to the Merchant. 2. Apple will then need to collect money from the users at the other end, which I thought was gonna be via their High Yield saving account: https://www.apple.com/newsroom/2023/04/apple-cards-new-high-yield-savings-account-is-now-available-offering-a-4-point-15-percent-apy/ https://www.apple.com/newsroom/2023/04/apple-cards-new-high-... This should complete the loop...