My apologies for my poor explanation. You're entirely correct with what you've said. The model they employ certainly is broken if it doesn't account for the pos

My apologies for my poor explanation. You're entirely correct with what you've said. The model they employ certainly is broken if it doesn't account for the possibility that not everyone falls into their ideal customer. When I said that "it is not malicious" I really should have stated that it is not with malicious intent. A marketing manager doesn't create offerings that they feel will piss off the customer base because a child could tell you that unhappy customers == churn and by extension churn == less marketing jobs as the company shrinks. I merely wanted to provide a perspective as to what sort of train of thought is followed regardless of how logical it may be.