I wonder how much viewership has to fall off for this to be a bad decision. For immediate profits I can see it makes sense but like web sites there's many I can

I wonder how much viewership has to fall off for this to be a bad decision. For immediate profits I can see it makes sense but like web sites there's many I can do without visiting. Alternatives exist and will be sought out when motivated. Paywalls (for casual content) and excessive or intrusive ads I consider to not be the free/open internet I care to support.