I think it's a combo of not having a culture for it and that the margins in that space are lower than that of their other lines of business. Apple is the maste

I think it's a combo of not having a culture for it and that the margins in that space are lower than that of their other lines of business. Apple is the master of entering new LOBs always with (only when) they can get the same margins they do on the rest of their business. Remember how people laughed at the price of the iphone? They didn't care -- the target was 1% of the phone business: the profitable part.