> Which means that it costs them $1 to produce every $1.23 of soda that you purchase. That's not correct. The $1.23 you pay at the store includes wholeseller/d

> Which means that it costs them $1 to produce every $1.23 of soda that you purchase. That's not correct. The $1.23 you pay at the store includes wholeseller/distributor and retailer margins. The wholesale price of that soda is maybe a quarter of the retail price. So for Coca Cola the bottle the production cost and shipment to a distributor was less than 20% of the retail price.