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In the post it says that Wishery helps focus on relationships rather that just sales, but it seems like all it does is send Gmail contacts over to MailChimp. Is
by the_bear 15y ago
In the post it says that Wishery helps focus on relationships rather that just sales, but it seems like all it does is send Gmail contacts over to MailChimp. Isn't an automated email blast the opposite of a real relationship? Are people really sending drip email campaigns to investors? I've never raised money but I was under the impression that you're expected to have personal relationships with investors.
Disclaimer: I make my own CRM product, so I'm certainly biased.
- coopr 15y agoAn un-targeted email blast isn't a great way to build a relationship - but a message sent to a specific segment of your audience might be just as effective as a message sent to a single person. Founders are constantly making tradeoffs - I'm advocating for trading a little personalization (sending to a group instead of to an individual) for a lot of time savings (sending one message through MailChimp instead of sending a personal message to each person on your list). Yes, you should have a personal relationship with your investors - but sending all your potential investors the same "progress update" is just as relationship-building as sending that progress update to one potential investor at a time.
- coopr 15y agoDoes your CRM have an API? Perhaps Wishery could integrate with Less Annoying CRM!
- the_bear 15y agoWe do have an API, but it's very basic right now (https://www.lessannoyingcrm.com/help/topic/API https://www.lessannoyingcrm.com/help/topic/API). We're more focused on serving traditional small businesses rather than startups, and most small businesses don't even know what an API is. We'll need to build it out soon, but it hasn't been enough of a priority yet. Good luck with Wishery!