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As an advertiser, I don't want them to incentivize people to click on ads, because then people will do it despite lack of interest in my product, and thus just
by f33d5173 3y ago
As an advertiser, I don't want them to incentivize people to click on ads, because then people will do it despite lack of interest in my product, and thus just add noise to my numbers. Unless it also leads to an increase in conversions (doubtful) that just makes the individual clicks worth that much less to me.
- KMag 3y agoIt simultaneously incentivizes clicking on ads, but also increases the concentration of ad-susceptible users on the platform. Depending on the correlation between a high propensity to click on ads and a high propensity to buy once on a website, such a change might actually increase the quality of clicks that you get.