There's a certain lack of predictability for users, both viewers and content creators, that may be disquieting for both. And advertisers being unable to reach

There's a certain lack of predictability for users, both viewers and content creators, that may be disquieting for both. And advertisers being unable to reach non-logged viewers diminishes return. I would also expect the growing distaste for the owner's antics additionally diminishes a pleasant experience for some. So returns in value for all involved, in short, is not growing but decreasing. It doesn't seem a trend useful for maintaining engagement, and certainly not for growing it.