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> A hill I’m happy to die on is Just circling back a bit, what IS advertising? I work at a relatively unknown company - it's not in anyone's daily vocabulary.

> A hill I’m happy to die on is Just circling back a bit, what IS advertising? I work at a relatively unknown company - it's not in anyone's daily vocabulary. It exists, but barely. It will actually die if it's not marketed, advertised. Now I can just go, fuck it, I don't want to work for any company that advertises. Great. Where should I work?

ohgodplsno 3y ago
And I have every right to block each and every single one of your advertisements, wherever I am. Guess your company will die.
djbusby 3y ago
Don't your existing clients refer new clients? Its the oldest trick in the book.
samtho 3y ago
I feel like the problem here is that we do not have an effective way to match products with consumers who may find it useful without bad actors gaming the system. Companies with a modest marketing budget try to be as targeted as possible with advertising but companies with stupidly large budgets will optimize for “engagement and enragement” which will end up with them creating obnoxious advertisements that are spammed across all channels they can regardless of relevance because they can. It’s a sad problem that we can’t expect to solve if we continue to limit our discussion around the symptoms of the diseased advertisement industry rather than the root causes of this cancer that ruins it for everyone like your company and most other small and medium sized players.
mrguyorama 3y ago
If advertising was required, nobody would be using most open source applications. Nobody had to sell me linux. A company website that tells me what the elevator pitch is, is advertising arguably, but is not in the same category as putting a message in something I want to consume. The difference is push vs pull. If I have to seek out your message, if I ask you a question, then it's perfectly acceptable to answer. The second you answer a question I've never asked, you are morally repugnant and harming society as a whole. It's an inevitable slippery slope to literal mental manipulation at that point. There is no "push" advertising that can NOT go that route, as it is inherently a hostile relationship, with independent competitors.
orhmeh09 3y ago
Maybe a government contractor?

ohgodplsno 3y ago

And I have every right to block each and every single one of your advertisements, wherever I am. Guess your company will die.

djbusby 3y ago

Don't your existing clients refer new clients? Its the oldest trick in the book.

samtho 3y ago

I feel like the problem here is that we do not have an effective way to match products with consumers who may find it useful without bad actors gaming the system. Companies with a modest marketing budget try to be as targeted as possible with advertising but companies with stupidly large budgets will optimize for “engagement and enragement” which will end up with them creating obnoxious advertisements that are spammed across all channels they can regardless of relevance because they can. It’s a sad problem that we can’t expect to solve if we continue to limit our discussion around the symptoms of the diseased advertisement industry rather than the root causes of this cancer that ruins it for everyone like your company and most other small and medium sized players.

mrguyorama 3y ago

If advertising was required, nobody would be using most open source applications. Nobody had to sell me linux. A company website that tells me what the elevator pitch is, is advertising arguably, but is not in the same category as putting a message in something I want to consume. The difference is push vs pull. If I have to seek out your message, if I ask you a question, then it's perfectly acceptable to answer. The second you answer a question I've never asked, you are morally repugnant and harming society as a whole. It's an inevitable slippery slope to literal mental manipulation at that point. There is no "push" advertising that can NOT go that route, as it is inherently a hostile relationship, with independent competitors.

orhmeh09 3y ago

Maybe a government contractor?