4 ms·
People outside the media, and games especially, underestimate the value of a big cross-media IP. If you end up working on them you find they are orders of magni
by fidotron 3y ago
People outside the media, and games especially, underestimate the value of a big cross-media IP. If you end up working on them you find they are orders of magnitude larger in revenue terms and the spikiness of the business (in terms of surges of new users without needing advertising etc.) is unbelievable. The downside is the cost of entry is enormous.
The surprising part is which IPs have these hungry fanbases is not immediately obvious. I know some of those affected today are well aware of this and would assume that for whatever reason the dots didn't join up between the NBA or Marvel audiences and the sort of games Niantic make.
- jrumbut 3y agoThe NBA one could be fun! Imagine having to search around for public basketball hoops and film yourself shooting threes.
- sahila 3y agoWas that the concept? That sounds like a painful grind to me; there's not _that_ many basketball hoops all next to each other walking distance and then you have to carry a ball around too!
- kevinmchugh 3y agoIt would also probably annoy non-players something fierce. The basketball courts near me are popular.
- jrumbut 3y agoI was just making a joke, I kind of like the idea though!
- aardvarkr 3y agoit’s far more likely it was just a reskin of Pokémon go but you’re trying to collect players instead, and to recruit them you’d have to shoot virtual baskets or something by flicking a basketball instead of a pokeball
- hackernewds 3y agoThe Marvel and DV games do not appear to have such following.