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Nah, whoever chose that photo knew exactly what they were doing - they chose a photo that will appeal to their target market, which is people looking to get dea
by avalys 3y ago
Nah, whoever chose that photo knew exactly what they were doing - they chose a photo that will appeal to their target market, which is people looking to get deal on buying a house that they will repair and flip for a profit.
The picture simultaneously shows that it is a nice, stately house, and also that it suffered significant damage which it needs to be repaired. It's the perfect choice.
There is zero chance that anyone in the market for a house in general would choose to buy this one, so there's no point in choosing a pretty picture which hides the damage. You'd just be wasting your time and that of your potential customers.
- rootusrootus 3y agoIIRC that's not a flip house. That's in a wealthy, desirable area and what is really being sold is the land. It's not nearly affordable enough to make flipping a good business plan.
- itronitron 3y agoThat's just flipping for wealthy people.
- mcpeepants 3y agoThis was my initial impression to, but up-thread there’s a link to an article about the buyers. Tl;dr they are wealthy, wanted a house in the area, and are “super stoked” to rebuild it and live there forever.
- brandall10 3y agoWell that's the other target market, those who buy it for the land to build a custom home. In both cases, the marketing was correct. It's sorta a miss for the article author to not understand that.