If you can't afford to host the services, don't host the services. If users can't afford to provide you with free content, users shouldn't provide you with free

If you can't afford to host the services, don't host the services. If users can't afford to provide you with free content, users shouldn't provide you with free content. It is immoral to fund an ostensibly free service that you cannot afford to host for free by forcing users to do something they don't want to do. Granted, Google abandoned "don't be evil" a long time ago