Exactly. They are designed to do exactly that. I remember ads for companies that no longer exist. I remember ad campaigns that the companies abandoned decade

Exactly. They are designed to do exactly that. I remember ads for companies that no longer exist. I remember ad campaigns that the companies abandoned decades ago. That was designed to be in my brain. To be the 'first choice' on products when equivalents exist. Some of this stuff was so effective it literally changed the way people buy things and why they buy them (mmmm bacon).