The ads business is certainly one of enshittification. But, it becomes too shitty when the incumbents start milking every possible inch of the screen for as man

The ads business is certainly one of enshittification. But, it becomes too shitty when the incumbents start milking every possible inch of the screen for as many seconds as they can. This happened with tv, cable, newspapers, and now streaming services. There is a always a chance that the next generation gets hooked on to a different platform. That phase where an emerging competition is eating the incumbent's lunch is the best time to be there.