4 ms·

What's crazy to me is how Discord or Reddit could approach Twitter in valuation? Even if the user base is similar (at least between Discord v Twitter), the targ

• RadiozRadioz 3y ago
  Advertisers don't need real identities to be able to advertise to people. If FurryFriend558 talks about leafblowers a bunch and browses sites with Discord integrations, advertisers will have no problem serving them the latest leafblower deals without a thought about what their real name is.
  • TheCaptain4815 3y ago
    Good point, I forgot they read all our messages. I suppose in that light all you'd need is some minor classifications (estimate on age, race, sex, etc) and you could tailor ads based on that + their recent messages.
• hwbehrens 3y ago
  In addition to the point mentioned by the sibling comment, I think there is also an element of "go where the users are", by which I mean that if FurryFriend558 spends 10x or 50x more time on Reddit or Discord, even if the ads are less effective the total effect is still higher. Prior to dropping Reddit recently, I certainly spent more than two orders more time there than on Twitter.
• lolinder 3y ago
  Discord's business model doesn't rely on advertising. A company's value has nothing to do with the number of users it has and everything to do with how much money it can make, so it's theoretically possible for Discord to be more valuable with a much smaller user base if the users are much more willing to pay.