Most of Apple's revenue still comes from products developed before Cook became CEO: https://i0.wp.com/sixcolors.com/wp-content/uploads/2023/05/financials-2023-5

Most of Apple's revenue still comes from products developed before Cook became CEO: https://i0.wp.com/sixcolors.com/wp-content/uploads/2023/05/financials-2023-5-4-1-1.png?ssl=1 https://i0.wp.com/sixcolors.com/wp-content/uploads/2023/05/f... Note that "Services" revenue includes App Store and AppleCare, among other various items (I think also Google's search deal with Safari). It's very easy to score if you start running halfway between 3rd base and home plate. The other thing is that "wearables" wouldn't be nearly as successful without the preexisting Apple ecosystem of iPhone and Mac. There's a reason Apple removed the headphone jack from iPhone, and it wasn't "courage", it was "cash". ;-)