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Ad attribution is extremely difficult across any ad medium, especially while respecting user privacy. You may see an online ad two weeks ago and buy the produc
by candiddevmike 3y ago
Ad attribution is extremely difficult across any ad medium, especially while respecting user privacy.
You may see an online ad two weeks ago and buy the product today, how do you attribute that?
- carlosjobim 3y agoYou use promotional codes for attribution, then you have complete knowledge. So it's extremely easy, and a solved problem. No need for analytics, no need to infringe on privacy.
- 8note 3y agoIf you can figure out the attribution, I'd say you've infringed on privacy. You know what the buyer was looking at
- carlosjobim 3y agoThat's not an infringement of privacy in any way. Likewise then you know what the buyer purchased, since you sold it to her. And nobody is forced to use a discount code.
- plorkyeran 3y agoI watch a youtube video and the youtuber shills me some product along with a promo code. A week later I decide to buy the product, but I don't remember what video had the ad or what the promo code was so I just don't bother with it. How are you going to attribute this sale to the youtuber?
- carlosjobim 3y agoIn those cases you can't attribute, but that's okay. With normal ads you have zero certainty of attribution.