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Thats correct, in my previous company, we had a full internal infrastructure that provides daily or hourly perforamnce of advertisements that hits all major soc
by Dopameaner 3y ago
Thats correct, in my previous company, we had a full internal infrastructure that provides daily or hourly perforamnce of advertisements that hits all major social media APIs.
- specialist 3y agoDid prev company then compare with performance claimed by google, facebook, etc?
- makestuff 3y agoI work in adtech and yeah if there is a discrepancy the advertiser will 100% contact their account manager about it. Same goes for the supply side, publishers maintain what they expect to be paid and will raise any discrepancies as well.
- riku_iki 3y agoand does account manager help sometimes, or just retrieve standard template response?
- makestuff 3y agoUsually it is just a misunderstanding of the metrics, but if there is an issue they will always open a ticket with the engineering teams. They also expect some level of discrepancy since the volume of data is so large.