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Let’s have a look at Mr. Braithwaite’s résumé: Hmm, he won a Jolt Programmer Productivity Award for leading the JProbe team. Fine, let’s see how much JProbe cos

• brudgers 15y ago
  I'm sure he does. The question is how much does the price of the software drive that purchasing process? Autodesk was selling $10k solutions in an industry where the purchasing process was largely built to buy a dozen concrete blocks, a hollow core door, a tee square, a lamp and a stool (if the blocks and door could not be acquired gratis from a friendly contractor) and where $600 for a drafting table and $100 for a Mayline was seen as outrageously extravagant. Their pricing model created a whole new tier of purchasing within the industry - in 1980 no small firm had a recurring five figure equipment expense. Autodesk's pricing changed the capital requirements of the industry. As they have shifted to a subscription model over the past twelve years, they have further changed the financial considerations within it. I perhaps used "tool" too loosely seeing the comparison it brought. Perhaps, I ought to know better.