Programmatic advertising used to be vickrey but switched to first price, and now everyone has to use bid shading to predict how much they can reduce their bid i

Programmatic advertising used to be vickrey but switched to first price, and now everyone has to use bid shading to predict how much they can reduce their bid in order to still win the auction. https://snigel.com/blog/what-is-bid-shading#:~:text=Bid%20shading%20is%20a%20technology,highest%20and%20lowest%20priced%20bids https://snigel.com/blog/what-is-bid-shading#:~:text=Bid%20sh....