All of programmatic was vickrey up until a few years ago when everyone switched to traditional first price auctions. I miss those days - it was easy to bid outr

All of programmatic was vickrey up until a few years ago when everyone switched to traditional first price auctions. I miss those days - it was easy to bid outrageous prices ($100 cpms) but still pay a reasonable amount. Now you need deep/machine learning to evaluate each bid value, and then another algo to predict how much you can shave off that bid and still win the auction.