That's not the formula at all.. You can 0 signups but if you drove 1000 people who don't want your product, it doesn't mean much... they just might not be your

That's not the formula at all.. You can 0 signups but if you drove 1000 people who don't want your product, it doesn't mean much... they just might not be your target audience. However, if you drove 1000 people who you know are interested in the general field/industry and they sign up, that means something. In the end, feedback is is more important - talk to customers, nothing can replace that.