I absolutely believe hard work pays off. But different people value different things. If one person works incredibly hard to get their grades and test scores up

I absolutely believe hard work pays off. But different people value different things. If one person works incredibly hard to get their grades and test scores up and the other works just as hard to start a business who is the harder worker? The academic criteria says it's the first person, but I don't think that means they will have more success in their career. And in the end maximizing career success is what admissions is trying to do.