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Many scholars note thay a B-corp is mostly a marketing strategy. There is little in B-corporate status that meaningfully differentiates from a traditional corpo
by wnc3141 3y ago
Many scholars note thay a B-corp is mostly a marketing strategy. There is little in B-corporate status that meaningfully differentiates from a traditional corporation, except to signal to customer and shareholders the intent of the firm to consider total stakeholder value.
https://theconversation.com/b-corp-certification-wont-guarantee-companies-really-care-for-people-planet-and-profit-124459 https://theconversation.com/b-corp-certification-wont-guaran...
- mycall 3y agoThere is one exception to the rule. https://www.newyorker.com/business/currency/how-mondragon-became-the-worlds-largest-co-op https://www.newyorker.com/business/currency/how-mondragon-be...