Including your frequency is especially effective for customer retention - I still remember the MW frequency of one of my favorite radio stations from my youth b

Including your frequency is especially effective for customer retention - I still remember the MW frequency of one of my favorite radio stations from my youth because it was included in the name, even though I listened to it via satellite ("Virgin 1215" - apparently it's called Absolute Radio now, and medium wave transmissions were discontinued on 20 January 2023: https://en.wikipedia.org/wiki/Absolute_Radio https://en.wikipedia.org/wiki/Absolute_Radio).