I think if sending data to 3rd party vendors isn't an option for you we've seen Posthog being a great alternative to product analytics tools when the requiremen

I think if sending data to 3rd party vendors isn't an option for you we've seen Posthog being a great alternative to product analytics tools when the requirements are of it being self-hosted. That being said I don't think using 3rd party vendors is a problem for most companies as it's far better to let someone else manage security updates, availability etc.. As long as you make sure there are good security measures in place. We undergo yearly external pen tests by a CREST accredited firm, and have an active SOC2 Type II program. For GDPR requirements we also sign Data Processing Agreements with most of our customers. I think for most companies we guarantee better safeguard of your customer data then self hosting something in a docker container.