Transflective Memory-In-Pixel LCD screen. The Fitbit has a backlit LCD, like a TV, which sucks in daylight. You can still get transflective displays on Garmin

Transflective Memory-In-Pixel LCD screen. The Fitbit has a backlit LCD, like a TV, which sucks in daylight. You can still get transflective displays on Garmin fitness/hiking watches. They're great, because they allow for always-on display with more than a month of battery life. Some of their new consumer products are OLED that wake up when you turn your wrist, but the core audience really likes the transflective displays.