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"Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new machine for a few days

"Exactly who these pros are and why the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new machine for a few days and speaking to various professionals that Apple is ostensibly targeting." Yeah, because you're not one of them. Anyone that needs to run specialist PCI cards, and there are many people out there particularly in video capture (not just GPUs) will need to spend the money on this machine. And as for the oodles of power, high definition video will find a way to use it. We could have stopped at 4K but the quality and resolution chase isn't ever going to end because it tracks Moore's Law. Try being an artist using ultra-high def video for example, and try maxing out the machine for 6-12 months to see if you can get anything maximally creative out of it. Testing for a couple of days just means you're only using it for the basic journalistic stuff you're doing on every other Mac. Just because you can't think of your use case for something, doesn't mean that nobody has a use for it. Finally, if you're producing hundreds of thousands of dollars of value per year, then the ten grand cost of one of these machines is just a tax write-off. It's not designed as some competist's toy at that price, same with the phenomenally expensive display. Apple taxing money off the tax man.

madeofpalk 3y ago
Are you one of them? The conceit of the article is that the author isnt a "pro" (whatever that means), so they went out and talked to a bunch of people in different industries, and no one had a use for the Mac Pro. > tax write-off Ahh, they just write it off!
- gizajob 3y ago
  Tax loss. It’s not complex - capital expenditure is taken off the tax bill, so there’s people for whom these machines are phenomenally expensive and there’s people for whom they’re just a cost of doing business they’d be paying anyway. Apple know what they’re doing producing them. Author talked to a handful of people, none of whom are using PCI cards or complex workflow. Even when he talks to the video editor who is using a MacBook for editing, he doesn’t consider that video has to be ingressed in a professional way, he’s just editing it. There are a bunch of use cases for this Mac Pro, and the author has committed a fallacy in saying “there are no use cases for the Mac Pro” just because he didn’t find anyone who needed one. Yeah people can use Linux and windows workstations, sure. It would be trivial for Apple to abandon that sector of the market and stick to devices. I’m pretty sure that once the Apple Vision headset comes out, and perhaps a generation or two down the line with wholly-Apple chipsets, certain people will be clamouring for Mac Pros again (i.e. - stereo feeds from phenomenally high definition video cameras to provide content real-time…). But by all means stick with your shade throwing and sarcasm, what do I know, I just have 25 years experience in the industry.

madeofpalk 3y ago

Are you one of them? The conceit of the article is that the author isnt a "pro" (whatever that means), so they went out and talked to a bunch of people in different industries, and no one had a use for the Mac Pro. > tax write-off Ahh, they just write it off!

gizajob 3y ago
Tax loss. It’s not complex - capital expenditure is taken off the tax bill, so there’s people for whom these machines are phenomenally expensive and there’s people for whom they’re just a cost of doing business they’d be paying anyway. Apple know what they’re doing producing them. Author talked to a handful of people, none of whom are using PCI cards or complex workflow. Even when he talks to the video editor who is using a MacBook for editing, he doesn’t consider that video has to be ingressed in a professional way, he’s just editing it. There are a bunch of use cases for this Mac Pro, and the author has committed a fallacy in saying “there are no use cases for the Mac Pro” just because he didn’t find anyone who needed one. Yeah people can use Linux and windows workstations, sure. It would be trivial for Apple to abandon that sector of the market and stick to devices. I’m pretty sure that once the Apple Vision headset comes out, and perhaps a generation or two down the line with wholly-Apple chipsets, certain people will be clamouring for Mac Pros again (i.e. - stereo feeds from phenomenally high definition video cameras to provide content real-time…). But by all means stick with your shade throwing and sarcasm, what do I know, I just have 25 years experience in the industry.