//As a consequence, they will always be at the mercy of Google/Bing. The range of things they can innovate on will always be limited. Sure. But Google/Bing has

//As a consequence, they will always be at the mercy of Google/Bing. The range of things they can innovate on will always be limited. Sure. But Google/Bing has shown lack of interest in innovating for power searchers. I believe they'll continue doing so. And even so, this space is big, I'm sure there are many niches that would fit a scrappy, subscription based player.