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Sure: one was a head trader for a specific prop trading desk, and the other was an executive director. The GTM: the end customers are hedge funds/institutional
by carlossouza 3y ago
Sure: one was a head trader for a specific prop trading desk, and the other was an executive director.
The GTM: the end customers are hedge funds/institutional investors, which are pretty hard to approach directly. So, we developed a B2B2B: we sell to large brokerage firms, which resell to the end customers.